Finding shoppers styles that fit was an issue solved long ago, or at least addressed, by store fitting rooms.
But with e-commerce only continuing to solidify its place as the preferred channel for shoppers coming out of a pandemic, size has once again become the elephant in the room – or, perhaps more accurately, consumers simply not knowing what size to order has become the elephant in the room.
It’s time to buy a smaller band size so that you have a snug fit. Remember, when you get a smaller band size, you need to go one size bigger in the cup. Example: if you’re a 36C, your tighter band would be 34D . For more info, review the size chart.
You’ll know you’re in the right band size when you can slip two fingers underneath the back of the band. The band should be snug on the loosest hook, so when your bra stretches out you can continue to tighten it.
